best-social-media-analytics-tools

5 Best Social Media Analytics Tools for Marketers to Analyze Social Media Insights

Do you know the first ever social media networking site? Well we don’t have any concrete information about it but after some research we found some fascinating facts about social media sites.

According to our research first ever recognized social media site was sixdegrees.com which was launched back in 1997 and it was big milestone. Sixdegrees.com was acquired by YouthStream Media Networks in whopping $125 million just after 2 years of its launch in 1999.

The general definition of social media is that, various websites and mobile apps allows users to create and share content online and other people engage with them by liking or commenting on it. In Mid 2000 popular social media sites were Hi5, Friendster, Orkut and MySpace.com but right now you can’t count total social media sites on your fingers anymore.

Currently the most popular social media sites or mobile apps are facebook, Instagram, snapchat, twitter, Pinterest and many more.  Each and every social media platform has millions of daily active users and credit goes to tech evolution, good smartphones, internet usage and many advanced things happening in today’s time.

Professionals, actors, influencers, housewives, teachers, freelancer, marketers, workers and other countless people from different fields are not on social media platform. Social media site is not only about creating and sharing content with friends but currently it’s one of the best medium to earn money as well.

Many individuals started earning good money by being influencer only which one full time employee in private firm may not able to earn this money. Social media influencers are now one of the important professions in digital world.

Not just individuals but top brands, politicians, actors, athletes, Sports men & women and many other professionals are on social media channels provides daily update of their routine life. Earlier big brands were investing good amount of money on print media like TV advertisements, big banners, radio ads, and news paper ads but currently they are focusing more on social media ads and in influencer marketing because it’s giving much more return on investments.

If you are really active on social media sites and apps and crazy behind checking the number of likes, comments, reach, views and impressions of your posts on daily bases that means you are addicted to social media analytics. If you are into any marketing field then social media analysis of other accounts needs to be there in your skills because it’s the primary task for marketers to filter good influencers who gets good engagement on their profiles.

Many social media sites already have insights and analytics features like Instagram, Twitter and Facebook but it was accessed from personal profiles only. Then how marketers will analyze the social media insights of other users? There are many social media analytics tools are also available on which marketers can easily check the important stats of other social media influencers.

We have reviewed and checked many promising social media analytics tools which provides good insights of primary social media sites including Instagram, Youtube, Tiktok, Snapchat and even twitter.

Best Social Media Analytics Tools

SocialBlade – Best Social Media Competitor Analysis Tool

SocialBlade is by far one of the best social media analytics tool provides wonderful insights of leading social media apps and sites. SocialBlade is free social media analysis tool ever marketers should know about. With the help of socialblade tool one can easily monitor daily performance and online presence of their social media profiles.

Users can easily check insights and stats for different platforms on social blade including YouTube, Twitch, Twitter, Instagram, Facebook and many others. Recently SocialBlade also allows users to check tiktok stats too which is currently in beta version.

If any profile for any social media platform never search on SocialBlade earlier then you won’t be able to see the statistics. SocialBlade update the channels stats based on how frequently their statistics or insights page has been visited.

SocialBlade has wonderful and easy user interface where marketers can easily understand the stats they wanted for any profile. Marketers can see the below statistics for different profiles.

Youtube

  • Daily Subscribers Count
  • Daily video views count
  • Estimated earnings
  • Total video uploads
  • Total video views (All time)
  • Total Subscribers (All time)

Instagram

  • Daily followers count
  • Daily following count
  • Total followers / Following
  • Engagement Rate
  • Avg Likes per post
  • Avg comments per post

Twitter

  • Daily Followers Count
  • Daily Following Count
  • Total Followers / Following
  • Avg Retweets
  • Avg Likes

Facebook

  • Daily Likes Count
  • Talking About

TikTok

  • Daily Followers Count
  • Daily Following Count
  • Daily Likes count
  • Total Likes / Interactions / Uploads

One more thing – If you don’t find any channel by it’s name for any social media platform then try to search it using username. Many of times you won’t be able to see the channel due to it’s name. SocialBlade has premium membership as well on which you can get various benefits for this platform. Currently SocialBlade has 4 different plans including Bronze, Silver, Gold and Platinum.

SocialBakers – Advanced Social Media Analytics Tool

SocialBakers is an advanced social media analytics tool provides support for major social media platforms. SocialBakers uses AI to analyze the social media insights and statistics and provides data as collection to marketers.

As per SocialBakers data 10K+ Marketers are using the services of socialbakers as of now. Social Media Analytics is not just about the finding number of followers of particular profile but it’s much more then that.

If any marketer doing social media marketing for any popular brand then they can use SocialBakers to analyze the audience insights like what kind of audience are really engaging with the brand. Marketers can find the perfect influencers who frequently posts about your brand niche or about your brand followers.

SocialBakers is one of the best social media scheduling and publishing tool as well in which you can schedule posts on multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Marketers can integrate various social media platforms with socialbakers dashboard to analyze the performance of paid and organic content strategy including influencer marketing campaign.

Apart from these SocialBakers also provides some free tools for marketers as well including Persona Mapping tool, Influencer hashtag search tool, Facebook & Instagram Quadrant report, Influencer search tool, Facebook benchmarking tool, Facebook Ads calculator, Instagram Analytics tool and social content inspiration tool.

Social media Platforms Support:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

Paid Plan – Custom Pricing (Request for Consultation)

Sendible – Best Social Media Insights Tool

Sendible is one of the most powerful social media analytics tool provides in-depth reports for various social media platforms. Sendible has neat and clean user interface in which marketers and brands can easily see their different social media channels statistics and insights in single dashboard.

Sendible supports popular social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube. One of the best features of Sendible platform is their engagement report dashboard in which marketers can track engagement performance across all accounts.

On Sendible platform marketers can also create custom social media analytics reports and can impress the clients. Sendible has in-built drag and drop builder feature for custom report which makes it easy for marketers to prepare and finalize report.

Marketers can easily send the reports in mail to client directly from Sendible platform which means you can keep clients in the loop of communication as well. Marketers can easily analyze and identify most engaged followers and top performing posts for more compelling content.

On sendible marketers can also integrate Google Analytics to identify the growth and changes after social media campaigns. Google Analytics dashboard on Sendible allows marketers to understand which social media posts driving the major traffic.

Apart from Social Media Analytics, Sendible has other cool features as well including social media scheduling and publishing post, Social media collaboration with client and team, monitor brand mentions and many more.

Social media Platforms Support:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Google Analytics

Sendible also provides 14 day free trial to marketers and individuals so, sign up today.

Paid Plans – $29, $99, $199, $299/Month

Keyhole – Top Facebook & Instagram Analytics Tool

Keyhole is one of the most underrated social media monitoring and analytics tool having bunch of cool and advanced features. If any marketers or brand wants to measure the impact of social media campaigns then they should definitely try Keyhole.io platform.

As per Keyhole data their platform is trusted by over 5000 leading organizations and marketers. Core strength of Keyhole tool is hashtag analytics. Yes, currently most of the social media posts require popular and trending hashtags thus Keyhole allows marketers and brands to analyze popular hashtags on Twitter, Instagram and Facebook.

Keyhole also provides detailed analytics features for various social media platforms as well including Twitter, Instagram, Facebook and YouTube. Keyhole allows marketers to understand what kind of videos are performing better in terms of likes and dislikes ratio along with engagement as well. KeyHole also allows recommendations on how to increase engagement on youtube videos by providing insights of best publishing time, right number of tags and much more.

Just like YouTube, KeyHole provides different kind of in-depth statistics for other platforms as well like Instagram, Twitter and Facebook. On Keyhole marketers can also track the influencer marketing campaign which shows how individual influencer is adding value to the overall engagement, reach, and impressions to brands or campaigns or events.

Social media Platforms Support:

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Keyhole also provides free trial to it’s users and also has various paid plan with amazing benefits. Keyhole has 30 days money back guarantee as well which means if you don’t like their services then you can ask for money back.

Paid Plans – $29, $99, $999/Month

Quintly

Quintly again one of the best social media insights tool for marketers supporting various social media platforms and channels. Top brands like Adobe, Warner Bros, Samsung, T-Mobile and Coca-Cola trusting Quintly social media analytics platform.

With the help of Quintly tool brands and marketers can measure, track and optimize their social media strategy. Quintly provides wonderful competitive benchmarking from which marketers can gain valuable insights.

Quintly supports good social media platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn and YouTube. Not major social media analytics tools provide support for LinkedIn and Snapchat thus quintly is slightly ahead in the list.

On Quintly marketers or brand can also access the competitor analysis which means they can review the competitor profiles as well. Quintly allows brands to create custom reports with 350+ metrics which marketer can easily send to the client.

If any brand or marketer wants to check in-depth audience analysis then they should definitely try Quintly. Quintly also provides extensive API access for amazing and powerful data integration.

Social media Platforms Support:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat

Paid Plans – Custom plan starts at $300/ Month