Netflix is one of the most popular streaming platforms or you can say OTT platform around the world and millions of users watching movies, TV series and documentary on it. Netflix launched it’s services in India 4 years ago in 2016. Currently Netflix is running over 190 countries. The first ever Netflix original in India was popular crime and thriller TV series “Sacred Games” starring Nawazuddin Siddiqui, Saif Ali Khan, Radhika Apte and Pankaj Tripathi.
Netflix is focusing more on Indian audience now by launching many Indian Netflix originals. Netflix relies heavily on user experience data and according to WATConsult report which says around 70% all internet users around the world will access internet in their local language by December 2020. Netflix understood about it quite early and now introduced Hindi interface for Mobile App, Computers and TVs for it’s Indian audience.
This feature is perfect for those users who love to access mobile app or websites or TV apps in their local language. Hindi is one of the most spoken language around the world and regional language of India as well. Now users can change the language settings in their Netflix account and will see the new interface in Hindi language from Sign Up page, Search page and even Payment page.
One of the most important benefits of this feature is that it’s available and accessible across all devices and apps including mobile apps, website and even Tvs.
Netflix India’s VP of content, Monika Shergil said – “Delivering a great Netflix experience is as important to us as creating great content,” and also added “we believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi.”
Currently Netflix supports over 26 languages so, Hindi is not limited to India region only but it will include in the list of other language support as well. These include 26 other languages: Bahasa Indonesia, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Spanish, Swahili, Swedish, Thai, Turkish, and Vietnamese.
One more benefit of this feature is that each profile on Netflix account can have different language setting which is phenomenal. Netflix users outside India can also enjoy this benefit because It’s available for every Netflix users.
Netflix plans in India currently considered as one of the cheapest plan available in the world. In India currently Netflix provides 4 different plans including Mobile, Basic, Standard HD and Premium Ultra HD and price ranging from 199 INR/month to 900 INR/Month.